Expanding and increasing sales and audiences - Research/Proposal

The purpose of a making the perfect music video is so that we not beneficial for the artist but to increase sales for themselves as an upcoming artist and to make a connection to their target audience. This is why i think its a good idea that as a group we look in to researching the best possible way to understand in more depth what type of audience response we want and what we want to do help expand sales if this was a actual music video trying to expand and increase sales and audiences.
The audience that we are planning to interact with is definetly the girl range, as the Corinne Vielle Therapy song is about love, a girl loving their partner and needing them in their life so this is obviously going to have a large connection with a lot of females. A well known world wide artist who interacts very well, influences and has increased and expanded her sales as an artist over the last couple of years is Rihanna, the R'n'B artist who we are looking at in detail in particular.
When Rihanna first come about on the scene as a new artist she had a normal look that was a innocent looking new girl from the block kind of look, if you look at 'Girl like Me' 2006 album cover the target audience for her was pretty obvious. She was fresh faced, innocent and trying to attact the younger girls and boys generation i believe. Just like with our music video, we are to have to do the right things to expand and increase sales. Over the years, Rihannas album covers and music videos have changed and changed drastically which is obviously due to her wanting to exapand her audience and fan base.



The changes in her appearence in both her music videos and album covers are clear to see. Its almost asif as the years have gone on, as shes getting older shes wanting an album audience. She went from fresh faced to a bad reckless women kind of look, this is obviosuly to increase sales and bring a differnt audience in to increase sales for her as an artist.

This is a screen shot from one her first music videos and the last image is another screen shot from one of her most recent music videos released which demonstrates how shes changed to create and expand sales and audienes which is a technique that us as a group and for our music video and also our digipak we will have to look in to and research even more to make sure that we are aiming it at the right audience and expanmd and increase sales.