Audience Theory

Critical theory

Audience theory 

Looking in to audience theory work, there are three individual different theories of audiences that we can apply to help come up with a better understanding of the relationship between the media texts and an audience.

The three theories are :

1) The Effect model/Hyprodermic model

2) The uses and graphications models

3) Reception theory

Here are some questions and answers linked to media texts:

Why do audience choose to consume certain texts?

• Interest
• Boredom
• Popularity

How do they consume texts? 

• Social Networking sites/Internet
• Magazine 
• TV 

What happens when they consume text?

A model of media -

Audience consumption of texts :

* Films, Newspapers, Internet, Computer games, Advertisement, Magazines, Radio.

The institutions consume the media texts; Institutions such as :

• Youtube
• VUE
• Odeon
• Cineworld
• DISNEY
• SONY
• Warner Bro
• MTV

The roles of the institutions:

1. Advertise
2. Produce
3. Promote
4. Distribute
5. Exhibit

• The Link between the 'Instituion' and the 'Text' is Financial Transaction.