Within our media music video, there are lots of different shots throughout the video where we have used developed and challenged the forms and conventions of real media products. The whole process of using these media products was for guidance and to use some of their ideas and interpretate them in a way which suited us better. We researched in to different artist like what we done from the beginning of our project and looked for specific artist which had the same type of vibe and impression on a target audience that would suit our music video e.g. Rihanna, Beyonce, Adele etc. All of these artist our ones that target a female type of audience which sings about love, being in love etc.
Real Media Products - R'n'B Artists
Rihanna is a very well known artist who we have looked to for guidance throughout the course of making our media product. When making our ancillary task we used her for ideas and researched her in more depth. In this shot of her music video 'We Found Love', there are shots which you may see as similar to our music video. First of all, her song title and impression is very similar to our own, so of course there would be shots within the video that we could use for our own. The shot of the male and female kissing affectionately standing infront of a window was a clever idea as it creates a shadow affect of the faces. We have used this shot from the real media product and made it into our own shot but havent completly done the exact same thing that Rihanna has done. We used the whole idea of
kissing showing each other affection in certain way, but we didnt use the window shot as when we were filming is was very dark outside so you wouldn't of been able to see Amanda and Mitchell. Both shots from our music video and from the real media product are both a medium shot cutting both the bodies off from the waist downwards.
Beyonce Knowles has been around in the music industry for over a decade and creates some of the best music videos around, so researching in to her music video was a benefit for us as we could challenge and use the forms and conventions of her music video. In the shot to the left hand side it's a close up shot of Beyonce's face. This shot has purposely been taken from the angle with a light shinning behind Beyonce creating a bouncing of the light effect on the back of her creating an angelic look to this shot in particular creating a blur look to her face yet very well thought out and impacting shot. 
We challenge this convention used in this music video by using this idea of creating a light effect of the close up shot but challenge and impressed it differently. Instead of Beyonce having a normal background we shot it making a black background which make the light from the background even brighter than it actually it is reflecting off of Amanda's head and face. I think that by challenging the convention of the shot in Beyonce's video has made this shot so effect because of the impact of the bright light in the background and the black background. 
Using Beyonce again, inside her video "Me, myself & i", we took the most powerful and inspirational shot throughout the whole of the music video and this shot was when Beyonce was shot singing inside of her bath but in this video. We then used this prodicomant and put it in to our music video which you see with both of the images. 
R'n'B Conventions
In the majority of R'n'B music video's, there will usually be a scene of sexual or affectionate proceedings within it depending on the actual song. In our song its a very emotions affectionate song so we decided to use and develop the R'n'B convention of the music video of these scene and put it into our music video. I think we used the right amount of sexual and affectionate behaviour within our video with out it being offensive in anyway shape or form.
Media Product
Our song for our music video is from the R'n'B genre and the beat and actual music of the song is of a very slow pace so when researching on the different artists to look at to help with our video we looked at the different transitions and pace they used there transitions at with their music video. We used lots of smooth and slow fade ins and out through our video, just like many other real media product music videos use. Like the image to the left hand side we have used a smooth fade out on two images. Lip synching
All music videos require the technique of lip synching when doing a music video, we learned how to correctly use the technique of lip synching properly for our music video. The developing of the media convention shows our development as students, we made show that when lip synching it was in time with our music and looked as if she was really singing. 
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