Evaluation Question 2)

2) How effective is the combination of your main product and ancillary texts (DVD didgipak, Magazine advert)?

Making our ancillary texts like our digipak and magazine advert, we wanted to make the link between them and our music video clearly obvious and noticeable to the audience watching over. We looked back over our video and thought through what we wanted to become on our digipak and magazine advert. Throughout the whole of our music video there are constant black and white flash back sequences where the image is make black and white, this is a significant part of our music video so we wanted to use that and put that influence on to our digipak and magaizne advert. We used the same image for our digipak cover for our magazine advert. This was that when our target audience would see our digipak or magazine advert they would automatically remember what they are looking at and looking for, the black and white effect and red lips edit is a essential opener for the audience.

Therefore, by using the same image and theme for both of our ancillary products it enables them to be tied together and work effectively.

Here you can see the similarites and the link between the two products :
    

How i have used the same picture for both the magazine advert and the front of the digipak, the same colour scheme of black and whbite and lip colour effect showing through on the image.